Drafts for my Southbank brochure

Front cover

My background would have the ‘BFI’ logo with different hue/saturations to keep it interesting as well as appealing. The word ‘The Southbank’ would be the biggest typography on the front cover as I think the audience should know the what it is about before reading it. I would include an image of a man of women taking a picture of the London eye as I think it tells the tourists that the London eye is a well-known landmark. The Southbank direction board would be in black and white as it is different to the colours on the cover and it also informs the audience what to look out for in case they get lost and the direction board will point them back into the right direction.

Middle pages

The background would be Yellow and the typography would be Red as the colours work well with each other making it more eye catching to the audience. On the top of the left page in the middle pages of my brochure, I would add the bfi logo as I feel the audience should have notice it if they spot this later on in the future and the word ‘IMAX’ would be white being surrounded by a pink glow making it look more visually pleasing.
In the back background of the left page, i would have a mixture of images from films that are showing or to be shown in the IMAX. This would give the audience a larger idea about the IMAX and show how many films they are to be considered.
On the other page, I will start of with some information about the IMAX as I would like the audience to know what they are going to experience and the quality then I would show three films that are going to be shown on the IMAX.
On the three films I will include an image which is taken from the film, name of the film, certificate rating and a little introduction about the film. This would be enough to tell the audience what it is about; but not enough at the same time, which would make them want to see the film.

Back cover

On my back cover, I will talk about three exhibitions happing in different locations in the Southbank that will would happen later on in the mouths: January to march.
My background would have the ‘BFI’ logo with different hue/saturations to keep it interesting as well as appealing. As you can see, I plan to space out the three exhibitions to show the audience what the background is in case they thought it was a colourful blur. The images I would have on each section would summarise what it is for example art, music, and dance. I added this because not every one likes to read (even though I tried to keep the text to a minimum by importing the information I thought was essential). The information details would be added in case the target audience is unsure about any in particular for example: how do you buy tickets. The maps are to give the people are would like to visit the Southbank an Idea of where the exhibition is being held. This will lessen any confusion and ensure the audience that they are on the right track. The website is placed onto the brochure so the target audience is able to access more knowledge about the brochure.