Middle pages of Southbank brochure draft 2

As you could see, I changed quite allot of things- firstly I changed the background back to the original as it will be best to keep it constant.
I have included more images on the left side of my page because it now starting to look like a college, the thing that will make this better is if I put more images in, it would fill the page up making it look better. I have changed the information about the IMAX as the other information I had included was too long and I wouldn’t have enough space to include the now showing films.
I made the BFI logo have an effect and a red and green glow around as I think it looks more pleasant to the eye. As I attended to add from my sketch design, I included the slogan ‘experience the biggest screen in the UK.’ I thought adding this was vital as it summarises the BFI IMAX in a couple words.

Middle pages of Southbank Brochure draft 1

I decided to change the colour of the background to blue as I thought it would be good to have to have a different colour to the front as well as it worked well. I started to college my images from the films in the IMAX but it doesn’t look up to standard but think I add my images I think it should look good and match my vision. I have included the information about the IMAX but its too large and too much so I plan to change to size of it and delete some irrelevant things.
When I work on my middle pages I plan to change quite allot of things, as it doesn’t look good. In Addition to this I need add information about the films I want to add and the release dates.

Front of Southbank Brochure draft 2

On my second draft of my front cover, I included a second image of a street performer which was someone dressed as Mickey Mouse and also included to images of the minions from the film ‘despicable me’ which is relating to the BFI theme. The image of me was added for know particular reason but I felt it was quite plain so I included it. If my front cover didn’t have enough space on it, I would delete it and use the space for something else. I added the sign of the location so the audience would know the name of the road and the postcode that will make locating the Southbank a lot easier. The image at the bottom left corner is me pointing at the minion which will also be pointing at the ‘Southbank Centre.’

Front of Southbank Brochure draft 1

When it came to constructing my front cover, I changed my idea of what I want my brochure to look like as I thought my draft idea was too plain and would not interest the target audience that much.
I kept some of my ideas the same like the BFI background and the Southbank direction board as I thought they were strong images and would definitely get the audiences attention.
I took the image of the London eye out on the front cover as I didn’t take a picture of it and I would have had to take a picture from the internet as well as making it look up to standard which would have took to long so I used an image that the my friend had taken and liquefied the bottom as it gave of a nice effect because it looked like it was melting onto he royal festival hall sign.
The typography I used was also different from the one I intended to use the write ‘The Southbank because the typography I was going to use was Arial but I a font called ‘Hobo std’ as it looked better and it wasn’t as straight forward as Arial. On top of that I added the words ‘The adventures of…’ the to give it more of a comic book/hero style and the colour scheme was red and yellow which is the superman colours so I am still stick to the comic book/hero style. In addition to this the hero I added to relate to my typography was a statue of Nelson Mandela as he has done as so many great things.
The image of a man dressed as Charlie Chaplin so shows the street performances that go on in the Southbank. I plan to include more images.

Drafts for my Southbank brochure

Front cover

My background would have the ‘BFI’ logo with different hue/saturations to keep it interesting as well as appealing. The word ‘The Southbank’ would be the biggest typography on the front cover as I think the audience should know the what it is about before reading it. I would include an image of a man of women taking a picture of the London eye as I think it tells the tourists that the London eye is a well-known landmark. The Southbank direction board would be in black and white as it is different to the colours on the cover and it also informs the audience what to look out for in case they get lost and the direction board will point them back into the right direction.

Middle pages

The background would be Yellow and the typography would be Red as the colours work well with each other making it more eye catching to the audience. On the top of the left page in the middle pages of my brochure, I would add the bfi logo as I feel the audience should have notice it if they spot this later on in the future and the word ‘IMAX’ would be white being surrounded by a pink glow making it look more visually pleasing.
In the back background of the left page, i would have a mixture of images from films that are showing or to be shown in the IMAX. This would give the audience a larger idea about the IMAX and show how many films they are to be considered.
On the other page, I will start of with some information about the IMAX as I would like the audience to know what they are going to experience and the quality then I would show three films that are going to be shown on the IMAX.
On the three films I will include an image which is taken from the film, name of the film, certificate rating and a little introduction about the film. This would be enough to tell the audience what it is about; but not enough at the same time, which would make them want to see the film.

Back cover

On my back cover, I will talk about three exhibitions happing in different locations in the Southbank that will would happen later on in the mouths: January to march.
My background would have the ‘BFI’ logo with different hue/saturations to keep it interesting as well as appealing. As you can see, I plan to space out the three exhibitions to show the audience what the background is in case they thought it was a colourful blur. The images I would have on each section would summarise what it is for example art, music, and dance. I added this because not every one likes to read (even though I tried to keep the text to a minimum by importing the information I thought was essential). The information details would be added in case the target audience is unsure about any in particular for example: how do you buy tickets. The maps are to give the people are would like to visit the Southbank an Idea of where the exhibition is being held. This will lessen any confusion and ensure the audience that they are on the right track. The website is placed onto the brochure so the target audience is able to access more knowledge about the brochure.